Meet the People

EdgeCore Unveils New Brand Identity Created by VSA

Written by Meet the People Marketing Experts | Oct 26, 2023 3:00:00 PM

Really proud to share that EdgeCore’s new brand identity is now live! 

EdgeCore Digital Infrastructure is a data center provider that recently tapped VSA for a brand overhaul. The new identity better reflects its updated business strategy and plans to develop gigawatt sized data center regions to support customers’ AI/ML workloads. 

At the heart of the rebrand is EdgeCore’s new tagline, “Designed for Density,” which aptly describes its focus on developing 300+ MW data center campuses capable of providing high-density power to the world’s largest cloud and internet companies. The new brand messaging better communicates the company’s alignment with customer priorities, such as scalability and operational efficiency, as well as the commitments EdgeCore has made to sustainability, safety and local communities.

Shoutout to the whole team: 

Mike Walsh, Client Engagement  

Kris Newgren, Executive Creative Director 

Marisa Rondinelli, Strategy Director 

Jimi Geiyer, Associate Creative Director 

Nadia Nyberg, Design 

Zach Nichols, Design 

Sam Christian, Creative Director 

HoJo Willenzik, Associate Creative Director 

Sam Stalling, Production Design 

Jill Hoffman, Project Management