“We’ve seen firsthand how our commitment to DEI has enhanced our performance, creativity, and ability to connect with diverse audiences."
At the heart of our agency is a commitment to creating a diverse and inclusive environment that not only reflects the world we live in but also drives creativity and innovation.
In her latest feature in HR Grapevine, MTP Co-Founder and Chief of Staff Natalie Dusey ACG shares her insights on why DEI is the future of advertising, and how the challenges she has faced as a woman of color in leadership, have shaped her beliefs and actions.
💡 Key takeaways:
1️⃣ DEI as a Creative Catalyst: A diverse workforce fosters a variety of ideas crucial for impactful advertising. "Diversity brings unique perspectives that resonate with wider audiences," Natalie states.
2️⃣ People-Centric Approach: Meet The People reimagines the traditional agency structure to prioritize the growth and well-being of individuals, enhancing collaboration and creativity across teams.
3️⃣ The Business Case for DEI: Studies show that diverse companies outperform their peers. By committing to DEI, we attract top talent eager to contribute in an inclusive environment.
4️⃣ Listening and Action: Effective listening is fundamental. Initiatives like listening circles and anonymous feedback channels ensure that every voice is heard and valued.
5️⃣ Breaking Barriers: As a woman of colour in leadership, Natalie encourages embracing unique perspectives and cultivating resilience to navigate challenges.
Diversity, Equity, and Inclusion are not just ethical imperatives—they're business essentials. Read on for more valuable insights on how to lead the charge in transforming the industry: https://lnkd.in/gp3mNyVb