The Chartered Institute of Marketing - Building in Diversity, Equity, and Inclusion

📈 The benefits of a strong DEI strategy are clear: more innovation, stronger brand loyalty, and increased profitability. So, how can marketing leaders effectively embed DEI into business culture?

Natalie Alberta Dusey ACG, MTP’s very own Global Chief of Staff, was recently featured in an insightful interview with the CIM | The Chartered Institute of Marketing diving into just that.

Key takeaways:

1️⃣ Diversity Drives Creativity: Natalie emphasizes how embracing diverse teams fuels creative thinking and innovation, helping brands connect more authentically with their audiences.

2️⃣ Inclusivity is Key for Brand Success: She stresses that true inclusivity goes beyond hiring practices—it’s about creating an environment where everyone feels empowered to contribute.

3️⃣ Cultural Intelligence is a Must: Building understanding and respect for cultural differences leads to stronger connections and meaningful campaigns that resonate across diverse demographics. 

4️⃣ Accountability is Non-Negotiable: At MTP, inclusivity and equality aren’t just buzzwords—they are part of the company’s core values, and Natalie calls on other businesses to hold themselves accountable to these standards as well.

🔗 A must-read for any marketer looking to enhance their DEI practices and make meaningful strides toward a more inclusive future: https://lnkd.in/gVYJe-Wa