In a recent Digiday article, Vaughn S Ericson, SVP of Activation Strategy at True Media, was featured discussing how connected TV ads can benefit brands.
You can read the full article here: https://hubs.ly/Q03bv2Bn0
As the marketing and advertising industry continues to evolve, brands have to continuously adapt and re-asses their media strategy to maximize efficiency. Our CEO, Tim Ringel, will be discussing this further at his panel session on Wednesday April 29th at POSSIBLE this year.
As a reminder, Possible will take place April 28th - April 30th, 2025 at Fontainebleau Miami Beach. We hope to see you there!