---
title: Digiday - Amazon's Impact on the Streaming Ad Market Has Opened CTV Door to Small Business Owners
description: Discover how 50 entrepreneurs built authentic brands on lean budgets in The UnNoticed Entrepreneur book, featuring our CEO Tim Ringel. Get actionable tips for visibility and impact.
---

[Meet the People ](https://meet-the-people.com/news)

# [Digiday - Amazon's Impact on the Streaming Ad Market Has Opened CTV Door to Small Business Owners](https://meet-the-people.com/news/the-unnoticed-entrepreneur-book-launch-0-0-2-0-0-0-0-0-0-0-0-0-0-0-0-0-0-0-0-0-0-0-0-0)

 Written by [Meet the People Marketing Experts](https://meet-the-people.com/news/author/by-meet-the-people-marketing-experts) | Jun 2, 2025 8:26:02 PM

In a recent [Digiday](https://www.linkedin.com/company/digiday/) article, <https://www.linkedin.com/in/ACoAAADB-SUBp0Uh5mABG8YQL8E73nAQ-3wtYvQ>[Vaughn S Ericson](https://www.linkedin.com/in/vaughnericson/), SVP of Activation Strategy at [True Media](https://www.linkedin.com/company/truemediaagency/), was featured discussing how connected TV ads can benefit brands.

You can read the full article here: [https://hubs.ly/Q03bv2Bn0](https://hubs.ly/Q03bv2Bn0)

As the marketing and advertising industry continues to evolve, brands have to continuously adapt and re-asses their media strategy to maximize efficiency. Our CEO, Tim Ringel, will be discussing this further at his panel session on Wednesday April 29th at [POSSIBLE](https://www.linkedin.com/company/possible-event/) this year.

As a reminder, Possible will take place April 28th - April 30th, 2025 at [Fontainebleau Miami Beach](https://www.linkedin.com/company/fontainebleau-miami-beach/). We hope to see you there!

[View full post](https://meet-the-people.com/news/the-unnoticed-entrepreneur-book-launch-0-0-2-0-0-0-0-0-0-0-0-0-0-0-0-0-0-0-0-0-0-0-0-0)

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