🚨 Is this the CMO's moment? 🚨
For years, Chief Marketing Officers (CMOs) have faced a tough ride, with shorter tenures and decreasing budgets. But there are signs of change on the horizon:
🔹 Stabilizing Tenure: Average CMO tenure has remained steady at 4.2 years—better than the constant decline in previous years.
🔹 Internal Promotions Rising: 74% of top 100 advertisers' CMOs are serving in their first corporate CMO role, with 59% promoted from within.
🔹 Reimagining the CMO Role: The shift towards internal promotions highlights the value of marketing leadership—especially when faced with limited budgets.
🔹 Generative AI Potential: As marketing teams face tight budgets, AI is seen as a key solution for increasing efficiency and delivering more value.
🔹 Diversity at the Top: Developing a diverse marketing leadership pipeline can foster stronger brands, reflecting the diverse audiences they serve.
It’s clear—marketing leadership is evolving, and CMOs are emerging as the strategic leaders who can unite tech, branding, and sales.
"Perhaps it’s time agencies, platform companies, and the brands themselves showed more trust and value in the CMO role after all" says MTP CEO Tim Ringel in the latest from Fast Company.
Time to recognize their critical role again. 👏
For a deeper dive, check out the full article in Fast Company: https://lnkd.in/gE-qmurJ