Even though this Super Bowl set a record as the most-watched TV broadcast in U.S. history, according to AI platform DAVID, its commercials were the least effective in the last five years.
…So what’s going on?
Audiences are tired of brands all trying to same approach! It's time to try something different. According to True Media US President Chris Actis:
“Storytelling and messaging should be rooted in authenticity in not just high-stakes ad placements but the entirety of your campaign — creating a common thread through all consumer touch points.
The most successful brands don’t just air a great Super Bowl commercial — they extend the narrative across social media, digital platforms, experiential marketing, and long-term content strategies to keep audiences engaged beyond game day."
To hear more from Chris and find out which brands did get it right, check out the full DesignRush roundup: https://lnkd.in/gj3wH55J