🚀 Marketing is evolving at lightning speed, and you don’t want to be left behind.
In his latest Ad Age article, MTP CEO Tim Ringel highlights the key skills that will define the future of the industry:
🖥️ Computational Thinking: The new marketing literacy
The ability to break down complex problems into logical sequences—is becoming as essential to marketing as art direction and copywriting were in the Mad Men era.
🔍 Data Analysis to Data Intuition
While your analytics team can crunch numbers, the real value lies in interpretation. This will require a blend of analytical thinking and cultural awareness. That’s an example of “human-centered” intelligence that AI cannot (currently) replicate.
🌍 Cross-Cultural Fluency
Cultural fluency means understanding not just language and customs. It’s demonstrating a genuine, relevant understanding of the underlying values and motivations that drive consumer behavior in different markets.
To find out how to put these theories into practice, check out Tim’s full article: https://lnkd.in/gbsc6Z5z