AI is transforming data collection as we know it, but is the rush towards efficiency compromising the accuracy we rely on?
In his latest article for Fast Company, MTP CEO Tim Ringel, dives deep into the importance of not leaning too heavily on these powerful tools without a keen eye on transparency and human oversight.
Find out how to balance speed with precision and navigate the potential pitfalls of AI in market research, in Tim’s full article:https://lnkd.in/gkBJMqNG