Why cutting brand marketing in a downturn costs more in the long run

🚨 Cutting the marketing budget in an economic downturn costs more than it saves!

History shows that brands who cut their marketing budget during tough times don’t just lose sales—they lose loyal customers, awareness, and long-term market share! 📉

In his recent Ad Age article, Jack Miller, CEO of True Independent Holdings, outlines 4 essential strategies to keep your brand strong during an economic downturn:

1️⃣ Double down on your brand’s core truth
2️⃣ Pivot from short-term performance to lasting presence
3️⃣ Invest in agility + analytics
4️⃣ Align your C-suite around marketing as an asset, not a cost

👉 The takeaway: Cutting brand marketing isn’t a saving—it’s a setback!

#advertising#branding#marketing#holdingco