Did you know the sports marketing landscape is expected to double in size by 2030? And not only that, but sports partnerships are one of the highest ranked channels for consumer trust.
Making sure that sports partnerships are part of your media plan only makes sense, but how do you do it successfully?
This month’s Meet The Minds features Tori Stein, Brand Director at True Media, breaking down how they’re taking a holistic approach to remove the separation between your sponsorships and media plans so you can extend your sponsorship investment out of team owned digital channels and continue to connect with a segment of your audience throughout their consumer journey.
Have a listen here.
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