Want more growth in 2024? Get back to basics! The latest Public Thoughts piece from Public Label explores six questions that will allow you to assess the foundational strength of your 2024 growth plan:
1. What’s your growth objective?
2. Who will you target to deliver that unit growth objective?
3. What’s the behavior change you need to see within the target audience?
4. What would motivate your growth audience to act?
5. Do you have a true omni mix?
6. Do you have a plan to increase the impact of your omni mix throughout the year?
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