In the latest Public Thoughts, CEO of Public Label Brian Kittelson highlights the 5i Shopper model and how it can be used as a tool for crafting a strategy and shopper plans:
1. Issue: Identifying the Core Shopper Question
2. Information: Gathering Comprehensive Shopper Data
3. Insight: Uncovering Penetrating Discoveries
4. Implication: Identifying Potential Growth Strategies
5. Implementation: Executing the Plan in the Marketplace
To learn more about this framework and its application, visit Public Label’s website to submit an enquiry or reach out to info@publiclabelagency.com.
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