When it comes to AI, MTP CEO Tim Ringel has some advice for you: Stop the fear mongering and embrace the opportunities.
In the wake of OpenAI CEO Sam Altman’s recent prediction that 95% of creative marketing work will be replaced by AI, many agency and in-house marketing professionals are beginning to panic.
But the fear of being replaced by machines is nothing new. Our industry is not the first to tackle the issue of machine v man, nor will it be the last.
It’s important to remember that jobs in the marketing field have always evolved, and that--
“The real opportunities lie in the positions we can’t even begin to imagine at this stage. Roles like AI psychologists who can diagnose creative stagnation loops and help the AI find new inspiration. It may seem far-fetched now, but these are the kinds of roles we need to invent and develop sooner rather than later."
Creatives who embrace AI tools the quickest are the employees who will remain the most relevant in the marketplace.
Machines aren’t the enemy. Procrastination and fear are. It’s time to learn that lesson.
For Tim’s full analysis on what the future of AI means for marketing professionals, head to The Drum: https://lnkd.in/gTfAC8Ne
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