If you’re shaping your 2024 marketing plans without taking this into account, you’re putting your brand at a serious disadvantage.
Enhanced ROI measurement tools combined with our increasingly digital world have made it possible to increase campaign and creative accountability across all of our efforts. So why don’t we see more of this kind of accountability at play in #advertising already?
I believe the culprit here is a failure of imagination. We’ve done things one way for too many years and we’ve become stuck.” " - MTP CEO Tim Ringel
Head to Fast Company to find out why it’s imperative to take ROI accountability seriously in all levels of branding and what steps you can take to do just that.
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