Tim Ringel’s Fast Company Article: “When It Comes to AI Don’t Put The Cart Before The Horse”

Everyone everywhere may seem fixated on all things AI, but no matter how captivating a new technology may be– the fundamentals of marketing have not changed, and it will accomplish very little if we don’t consider what exactly we are using it for. 
 
For the full rundown on why and how you should: 
 
* Always apply your marketing basics 
* Avoid solutions that don't serve your customer 
* Evolve the rules rather than break them 
 
Check out Tim Ringel ’s full Fast Company article here.