📺 Would you watch a 45-minute YouTube ad?
Some people already are—and there’s a smart strategy behind it!
In a new Advertising Week article, Connor Beitel, Activation Strategist - Performance Media at True Media, explores why long-form YouTube ads are gaining traction and how brands are using them to capture attention, refine their audience, and supercharge targeting through YouTube’s algorithm.
Here are 3 reasons long-form is working:
1️⃣ They hold attention like content, not ads
2️⃣ Brands can leverage refined targeting and YouTube's algorithm to maximize impact
3️⃣ They help refine your audience by identifying high-intent audiences
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