Yes, That YouTube Ad Really Was 45 Min Long; The Rise of Long-Form YouTube Ads

📺 Would you watch a 45-minute YouTube ad?


Some people already are—and there’s a smart strategy behind it!

In a new Advertising Week article, Connor Beitel, Activation Strategist - Performance Media at True Media, explores why long-form YouTube ads are gaining traction and how brands are using them to capture attention, refine their audience, and supercharge targeting through YouTube’s algorithm.

Here are 3 reasons long-form is working:
1️⃣ They hold attention like content, not ads
2️⃣ Brands can leverage refined targeting and YouTube's algorithm to maximize impact
3️⃣ They help refine your audience by identifying high-intent audiences

#marketing#campaign#advertising#media