At MTP, we know how important it is to understand data analytics in order to know what's working and what isn't!.
We drive business growth with our top-notch technology and team of analytics specialists.
crm
We build and manage customer relationships through strategic CRM initiatives, fostering loyalty and driving repeat business.
audience/ research
We leverage in-depth audience research and analysis to uncover valuable insights, ensuring your marketing strategies are targeted and effective.
data platforms
We leverage advanced data platforms to gather, analyze, and activate insights, optimizing your marketing strategies for maximum impact and ROI.
reporting
We provide clear and actionable reporting that tracks key metrics and demonstrates the impact of your marketing efforts.
analytics
We provide in-depth analytics and insights to measure campaign performance, enabling data-driven decisions that optimize your marketing strategies.
measurement
We implement robust measurement strategies to quantify the impact of your marketing efforts, providing clear insights into campaign performance and ROI.
OUR PROPRIETARY TOOLS
CREATIVE INTELLIGENCE TOOL
This tool uncovers what’s really happening beneath the surface of any website, analyzing visual tone, emotional resonance, copy structure, and brand consistency using cutting-edge AI. With a proprietary framework built for digital agencies, it extracts sentiment, visual mood, and brand cues from every page, then identifies patterns and inconsistencies at scale to decode creative intent and execution with precision.
MIXED MEDIA MODEL
The Mixed Media Model (MMM) is an internal optimization tool that helps RADaR clients understand and simulate how media budget allocations impact performance outcomes like conversions, sales, or leads. Built on the Google Meridian framework and deployed using AWS and Snowflake, the platform allows users to explore all possible media mix scenarios across channels and budget changes in real time.
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