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Are you a European entrepreneur or executive looking to enter, develop, or scale your business in the US and Canada?
Meet The People (MTP) is a North American-based creative advertising and media agency group with 700+ experts across offices in the US and Canada, working for over 200 clients across a variety of capabilities and industries. MTP is led by European entrepreneurs, who understand the unique challenges of European businesses and provide tailored support for market entry and growth.
Many small and mid-sized companies struggle with US expansion, as large ad networks require significant budgets. Meet The People offers a flexible, localized approach, ensuring smooth adaptation and execution of marketing strategies, whether your focus is national, regional, or city-specific.
If you are planning to develop or establish your business in the US and Canada out of Europe, please fill out the form below. Our international team will work with you to develop a solution that meets your needs and can accelerate your business growth efficiently.
SCHEDULE A MEETING WITH OUR INTERNATIONAL TEAM
GILLES BOURDIN, PARTNER, INTERNATIONAL BUSINESS DEVELOPMENT
Gilles joined Meet the People in November 2024 to lead the launch of our business development activities in Europe, introducing a dedicated service specifically designed to support European entrepreneurs and business leaders in establishing or expanding on the US or Canadian markets.
Leveraging his extensive experience and the agency’s local expertise, Gilles helps providing tailored solutions for European companies navigating the challenges and complexities of entering the US, whether they are targeting specific cities or states or looking to expand nationally.
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From 2018 to 2024, Gilles served as SVP Global Business Partner at IPG Mediabrands’ Reprise and UM, leading Nestlé’s global account and founding the agency THRIVE. His leadership expanded IPG Mediabrands into 35 new Nestlé markets.
Previously, he spent 18 years at NetBooster (now Artefact), spearheading its international expansion from 2000, serving as COO (2002), investment partner and co-founder (2005), and playing a key role in the 2006 IPO.
With expertise in business leadership, consulting, and global client management, Gilles has acquired and managed major accounts, including Nestlé, Richemont, Sony, Crucial, Accor, Hilton, Starwood, BMW, SCA, Michelin, and Estée Lauder.
Gilles is a native French and German speaker and holds German, French, and Swiss citizenship.