Embrace Predictive Agility To Go From Hindsight To Foresight

🚀 In a world where market conditions shift overnight, agility isn’t optional — it’s necessary.


In a recent MediaPost article, Elise Stieferman, MBA, MA, VP of Marketing and Business Strategy at Coegi, shares 4 ways marketers can embrace predictive agility — and future-proof their strategies:

1️⃣ Start with the end in mind
2️⃣ Build fast feedback loops
3️⃣ Lean into directional data
4️⃣ Operationalize predictive modeling

Because in marketing today, it’s not the biggest who win — it’s the fastest to adapt. 💡

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